Gisele Bundchen has designed a new line of rubber sandals for Ipanema brand, and for its presentation and advertising campaign, they have chosen to raise awareness about conscious use of water.
The sandals per se are not very green, but being from rubber makes them pretty durable and multi-use. The company, on the other hand, claims to have the following green policies:
-Recycling of 99% industrial waste;
-Water re-use in the productive system;
-PVC re-use;
-Paint waste re-use;
-And social initiatives like encouraging healthy habits in its employees.
http://www.ipanemagiselebundchen.com.br/
http://www.treehugger.com/files/2008/01/gisele_bundchen_ipanema_water.php
No comments:
Post a Comment